H E L S I

For the independent, confident, and ambitious woman, Helsi is an LA-based brand with meticulously curated dresses designed by the genius of Frank Morales. The attention to detail that is spent on these dresses is reflected in the fit and feel of every design inspired by and created specifically to accentuate powerful women. Helsi is a brand that would not be possible without the flame that was ignited by Frank’s mother. She was a dedicated seamstress who worked long hours to provide a better future for him and his three siblings after they fled as war refugees from El Salvador in 1980. Frank worked to make ends meet and only when he allowed himself to revisit sewing and use it as a creative outlet did he begin to recognize his own talent. From years of learning alongside his mother, Frank has perfected his craft and sewn within the fabric of every dress the years of struggle that he endured alongside his mother and in honor of her as he lives out his dream of dedicating his life’s work to women just like her.